Always Tomorrow

1941 film about the Coca Cola Company.

The guy is talking about what the state of the world is with the war, death, destruction, etc. Then he muses upon whether or not he (and the watcher) can face tomorrow with confidence. Then he claims forty years ago he hired a man to do his worrying for him. Later he talks about searching for confidence and how he has a business and how he had 'hitched his wagon to a star'. Finally we get into a discussion of Coca Cola.

He refers to the drink as 'pure' ,wholesome, delicious to taste, refreshing.' He then says he obtained the rights to bottle Coca Cola, so now we know his relationship to the drink.

He talks about how they just put up a new plant in the town.

A part of the bottling process. The later 1954/1955 movies show the same kind of thing. Then he goes into the past of his bottling company.

Still in the past, the salesman is talking about the need to get more people to drink Coca Cola. He's also forward-looking like Jim, the guy that owns the plant. The salesman says the company needs to hire more salesman and buy more trucks. This is around the time of the Great Depression.

An old Coca Cola cooler. The owner talks about how Coca Cola is one of the pleasant things of life. The price of Coca Cola at the time was five cents. (By comparison, today's Coca Cola is almost 30 times more expensive.)

There's an old Coca Cola delivery truck. Jim then talks about how important the dealer of Coca Cola is, and how important it is to make sure he feels good about selling Coca Cola.

Notice the older version of the Coca Cola six pack.

Then he talks about the training his men received. Then the film goes back to 1926.

Suddenly we're in someone's house and they are serving Coca Cola with sandwiches. He talks about how business was good in the 1920's, and how they aimed to keep it good.

Notice the old Coca Cola cooler in the office.

Then they show one of the original Coca Cola signs.

The guy is getting a bottle of Coca Cola out of some kind of cooler.

An even older Coca Cola truck. Then Jim talks about production standards and bottling standards, and how important they are. He says that all of that is being done to make sure the consumer gets the best product possible.

Then he goes backs further in time to the time just after the end of World War I.

We go further back to the period during the war. Notice the beautiful Coca Cola artwork hanging on the wall.

An even older delivery truck.

The old cooler and wooden carrier for the bottles. Then the film goes back to 1907.

Notice the bottle of Coca Cola in the woman's hand. The diamond shape label design was being used back then.

One of the delivery trucks from back then.

A bottling machine from back then.

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